Trapstar The Streetwear Powerhouse Born in London
Trapstar The Streetwear Powerhouse Born in London
Blog Article
In the world of streetwear, few names resonate as powerfully as Trapstar. With its bold logos, underground energy, and roots in music and rebellion, Trapstar is more than just a clothing brand—it’s a movement. Known for its signature “It’s A Secret” tagline and disruptive spirit, Trapstar has risen from the streets of London to the closets of global tastemakers, celebrities, and style icons.
This article explores the rise of Trapstar, its design identity, cultural impact, and why it remains a staple in modern fashion.
The Origins: Born in West London
Trapstar was founded in the early 2000s by friends Mike, Lee, and Will, who started out printing tees in their bedrooms in West London. The name Trapstar is a fusion of two worlds:
Trap, referencing the hustle and grit of street culture.
Star, reflecting ambition, confidence, and style.
What began as a guerrilla-style brand—selling out of car trunks and word of mouth—quickly gained traction in London’s underground fashion and music scenes.
The brand’s early motto, “It’s A Secret”, wasn’t just a slogan. It was part of the mystery. No retail stores. No heavy advertising. Just organic energy and authenticity.
Trapstar’s Design Language: Rebellious and Recognizable
Trapstar’s clothing has a very distinct aesthetic: bold, graphic-heavy, and unapologetic. It walks the line between high fashion and gritty streetwear.
Signature Design Elements:
The Trapstar logo – often block-style lettering across the chest or back.
The “T” motif – appears on zippers, patches, and linings.
Gothic fonts – used for slogans like “It’s A Secret” or “Fully Autonomously Powered.”
Reflective prints, camo, and embroidered details.
Techwear influences – utility jackets, cargo pants, and tactical vests.
Trapstar often releases collections in dark tones—black, grey, olive, red—with flashes of white or neon. The vibe is tactical, stylish, and fearless.
The Trapstar Hoodie: A Cultural Staple
One of the brand’s most iconic items is the Trapstar hoodie. It embodies the brand’s street-ready attitude while offering maximum comfort and wearability.
Features of the Trapstar Hoodie:
High-quality cotton fleece for a premium feel.
Large Trapstar logo across the chest or back (usually in contrasting color).
Kangaroo pocket, drawstring hood, and ribbed trims.
Often released as part of coordinated tracksuits or “ice blue” or “hyperdrive” collections.
The Trapstar hoodie is worn by artists, athletes, and creatives around the world. It’s instantly recognizable—and highly sought-after.
Global Recognition: Trapstar and Celebrity Endorsements
Trapstar’s rise was accelerated by major names in music and sports who embraced the brand organically. This wasn’t paid marketing—this was real influence.
Notable Supporters:
Rihanna – one of the first international stars to rock Trapstar early on.
Jay-Z – became a fan and even helped the brand link with Roc Nation.
Stormzy – often seen wearing Trapstar in videos and performances.
Dave, Central Cee, AJ Tracey, and more have repped the brand.
These co-signs helped Trapstar expand beyond the UK and become a global player in the fashion world.
Trapstar x Puma: A Game-Changing Collaboration
In 2016, Felpa Trapstar partnered with Puma to create an official collaboration that included:
Sneakers
Sportswear
Hoodies and outerwear
This move gave Trapstar access to new manufacturing and design resources, allowing them to push the brand further into global markets.
The Puma collab was sleek, athletic, and still kept the Trapstar edge—proving that the brand could evolve without losing its core.
Trapstar Today: Limited Drops and Massive Demand
Trapstar’s popularity continues to grow, thanks in part to its limited-edition drops, social media buzz, and strong connection to UK rap and grime culture.
Where to Buy:
Official website:
Retailers: Selfridges, END, and select streetwear boutiques.
Secondary Market: Grailed, StockX, eBay (where many pieces resell for double or triple the price)
The brand often releases collections under themes like:
Hyperdrive
Ice Blue
Shadow Series
Team Trapstar
These drops typically sell out in hours, fueling hype and exclusivity.
Trapstar's Message: Hustle, Power, and Identity
Trapstar isn’t about looking pretty. It’s about power. It’s about defying the system, staying independent, and making your own lane.
At its core, Trapstar represents:
Self-belief in a hostile world
The grind of the underdog
A celebration of raw style and fearlessness
Wearing Trapstar is a statement. It says you’re not part of the status quo—you’re creating your own path.
How to Style Trapstar
Trapstar’s bold branding means it often works best when styled clean and minimal elsewhere. Here are a few ways to rock it:
Street set: Trapstar hoodie + matching joggers + Nike TNs or Jordans
Layered flex: Trapstar tee + puffer vest + black cargos
Casual look: Trapstar hoodie + jeans + New Balance or Yeezys
Cold-weather fit: Trapstar puffer jacket over all-black layers with boots
Let the branding speak for itself—Trapstar doesn’t need over-accessorizing.
Final Thoughts: Trapstar Isn’t Just Fashion—It’s a Movement
Trapstar started as an idea in a bedroom and turned into a global phenomenon. With no handouts and no compromise, it represents the power of ambition, community, and creativity.
It’s a brand for people who hustle, who think independently, and who carry their identity with pride.
“It’s A Secret” may be the motto, but Trapstar’s influence is no longer a secret at all.
It’s written across the streets, in the music, and in the culture—one hoodie at a time.
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